Route by anything
CRM ownership, territories, form answers, firmographics, account tiers, rep capacity, custom fields, or your own API response.
BUILT FOR GTM TEAMS WHO MOVE FAST
Stop making
hot leads wait.
Qualify, route, and book every inbound buyer with the right rep, instantly. Powerful routing rules, readable by actual humans.
◈ Open-source core · Self-hostable · Every route explained
PLAYS NICELY WITH
HubSpotSalesforceGoogle CalendarMicrosoft 365SlackZoom
01 / THE PRODUCT
One route from
form fill to booked.
Hot Potato handles the messy middle between “someone filled out the form” and “the right rep has a meeting.”
See the full route →INCOMING LEAD
MC
Maya ChenVP, Revenue · Northstar Labs
- Employees
- 820
- Region
- Northeast
- Source
- Demo request
ROUTING LOG
READY1
Company size ≥ 500Enterprise pool
2
Region = NortheastEast territory
3
Existing account ownerNo match
4
Weighted round robinJamie R.
5
Calendar availability3:30 PM open
RESULT
ROUTED TO
Jamie R.
Enterprise East
✓
Meeting readyToday · 3:30 PM
02 / HOW IT WORKS
Routing logic
you can actually read.
Build rules around CRM ownership, territory, company data, rep availability, or whatever your GTM motion requires. Then see exactly why every lead went where it did.
⌘ route.js ACTIVE
// enterprise inbound
when(lead.employees >= 500)
.territory(lead.region)
.prefer("account_owner")
.fallback("weighted_round_robin")
.require("calendar_available")
.route();▣ Versioned rules · Searchable decision history
✦ ROUTE EXPLAINER
Why did Maya go to Jamie?
✓ Northstar Labs matched Enterprise
✓ Northeast territory narrowed the pool to 4 reps
✓ No existing CRM owner was found
✓ Jamie had the highest weighted priority
✓ Jamie was available at the requested time
◈ Every routing decision is logged with the rule version that made it.
03 / THE GOOD STUFF
Everything the route
needs. Nothing it doesn't.
Built for the inbound motion you already have, without forcing your team into an enormous workflow builder.
Book immediately
Show the right rep's availability while the buyer is still on your site.
9:3010:0010:3011:30
Write it back
Update your CRM with ownership, meeting details, route metadata, and the reason behind the decision.
Hot Potato→HubSpot
Know exactly what happened
Searchable route logs turn “why did this lead go there?” from a Slack archaeology project into a ten-second answer.
18:04:11Maya Chen → Jamie R.5 rules passed18:03:54Andre Mills → Morgan T.4 rules passed18:03:21Priya Rao → Alex K.5 rules passed
04 / INTEGRATIONS
Already knows
your stack.
Hot Potato reads the data you already trust and writes the route back where your team already works.
Read the docs ↗HS
HubSpotCRM
SF
SalesforceCRM
GC
Google CalendarCALENDAR
M3
Microsoft 365CALENDAR
SL
SlackNOTIFICATIONS
ZM
ZoomMEETINGS
05 / PRICING
Start open.
Scale when you want.
The core stays open source. Run it yourself, or use Hot Potato Cloud when you don't feel like owning another server.
COMMUNITY
$0
For builders and small teams running Hot Potato themselves.
⌘ Get the repo- ✓ Full routing engine
- ✓ Unlimited rules
- ✓ Route logs
- ✓ Community integrations
- ✓ Self-hosted
MOST POPULAR
CLOUD$299 /mo
For GTM teams that want the router without running the router.
Start with Hot Potato →- ✓ Everything in Community
- ✓ Managed hosting
- ✓ Hosted integrations
- ✓ Team permissions
- ✓ Email support
BUSINESS
Let's talk
For larger teams with tighter controls and stranger routing problems.
Contact us →- ✓ Everything in Cloud
- ✓ SSO / SAML
- ✓ Advanced audit controls
- ✓ Custom integrations
- ✓ Priority support
OPEN SOURCE BY DEFAULT
Trust the router?
Read the router.
The routing engine lives in the open. Inspect it, extend it, self-host it, or contribute the weird integration your company somehow still depends on.
harrisonoconnorhover/HotPotatoPublicOpen-source inbound lead routing and scheduling infrastructure for GTM teams.
git clone https://github.com/harrisonoconnorhover/HotPotato.git⌘ Open source✓ MIT licensed
READY WHEN THE LEAD IS
Catch the next one.
Your form already did its job. Hot Potato handles what happens next.